Privacy Policy

Scope of This Policy

This Privacy Policy applies to personal data processed through the WildFlex website, checkout, customer support, order tracking and related online services. It should be read together with our Terms of Service and other website policies.

In this policy, “personal data” means information relating to an identifiable individual, as understood under applicable data-protection law.

Personal Data We Collect

Depending on how you interact with us, we may collect:

• Identity and contact data: name, email, mobile number, billing and delivery address.
• Order data: products, sizes, quantities, order number, returns, exchanges and delivery status.
• Transaction data: payment status, gateway reference, refund details and limited billing information.
• Support data: messages, complaint details, photographs or other information you send us.
• Technical data: IP address, browser, device, operating system, approximate location and security logs.
• Usage data: pages viewed, products considered, cart activity, referring source and website interactions.
• Marketing preferences: consent, communication choices and campaign engagement.

How We Collect Personal Data

We collect personal data:

• Directly from you when you place an order, submit a form, request support or communicate with us.
• Automatically through cookies, pixels, server logs and similar technologies when you use the website.
• From service providers such as payment gateways, couriers, hosting providers and fraud-prevention partners.

How We Use Personal Data

We process personal data with your consent or as otherwise permitted under applicable law for purposes including:

• Processing, confirming, delivering and tracking orders.
• Completing payments, refunds, returns and exchanges.
• Providing customer support and responding to requests.
• Preventing fraud, abuse, security incidents and payment risk.
• Operating, analysing, improving and personalising the website.
• Sending service messages and, where permitted, marketing communications.
• Measuring advertising performance and understanding campaign effectiveness.
• Maintaining records and complying with tax, accounting, legal and regulatory obligations.

Cookies, Analytics and Advertising Pixels

Our website may use essential cookies for cart, session, checkout, security and site functionality. With consent where required, we may also use analytics and advertising tools, including Meta Pixel and Google tags, to measure visits, product views, cart activity, purchases and campaign performance.

These providers may receive technical identifiers and event information under their own privacy terms. You can manage cookies through your browser and any consent controls shown on the website. Disabling essential cookies may affect cart, login or checkout functions.

When We Share Personal Data

We do not sell personal data. We may share only the data reasonably necessary with:

• Payment gateways and banking partners for payment verification and refunds.
• Courier, logistics and delivery partners for fulfilling orders.
• Website hosting, security, analytics, advertising, communication and support providers.
• Professional advisers, auditors or authorities when required by law or to protect legal rights.
• A successor organisation in connection with a lawful merger, acquisition or business transfer.

Service providers are expected to process information for authorised purposes and subject to appropriate contractual or legal obligations.

Payment Information

Online payments are handled by enabled third-party payment gateways such as Razorpay or Cashfree. WildFlex ordinarily receives payment status, transaction references and limited billing details needed to confirm and support an order.

Full card credentials, UPI PINs, OTPs and banking passwords are entered with the payment provider and should never be sent to WildFlex support.

Data Retention

We retain personal data only for as long as reasonably necessary for the stated purpose, customer support, disputes, fraud prevention, accounting, tax and other legal obligations. Different categories may have different retention periods.

When personal data is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it, subject to lawful retention requirements.

Data Security

We use reasonable technical and organisational safeguards intended to protect personal data against unauthorised access, alteration, disclosure, loss or misuse. However, no internet transmission or storage system can be guaranteed completely secure.

Customers should protect their devices, account details and communication channels and should promptly report suspicious messages claiming to represent WildFlex.

Your Privacy Rights

Subject to applicable law and verification, you may ask for information about personal data processing, request correction or updating, request erasure where permitted, withdraw consent, raise a grievance or exercise a lawful nomination right.

To submit a request, email from your registered email where possible and include your name, mobile number, request details and relevant Order ID. We may request reasonable verification before acting on the request.

Children’s Privacy

Our website is intended for customers who can legally enter into a purchase. A person under 18 should use the website only through a parent or lawful guardian. Where required by law, we seek verifiable parental consent before processing a child’s personal data.

Data Location and Transfers

Some service providers may process or store data in locations outside your state or outside India. Where applicable, we take reasonable steps to use providers and transfer arrangements consistent with legal requirements and any government restrictions.

Third-party Links and Policy Changes

The website may link to third-party services. Their privacy practices are governed by their own policies, and we encourage you to review them.

We may update this Privacy Policy when our practices, technology or legal obligations change. The revised version applies from the date displayed on this page.

Privacy Contact and Grievance Support

For a privacy question, rights request or grievance, email . Use the subject “Privacy Request” and include enough information for us to identify and address the request.

We aim to acknowledge and resolve valid requests within a reasonable period and any timeline required by applicable law.